Helping businesses improve search visibility through thoughtful strategy and structured execution.
Get in TouchCrafted Search focuses on building search visibility through structure and clarity.
The work is grounded in practical SEO strategy and disciplined execution — prioritizing long-term outcomes over shortcuts.
I work with businesses that value structured growth and thoughtful search strategy.
Crafted Search is led by Paula, focusing on structured and intentional search growth.
The work centers on thoughtful SEO strategy, disciplined execution, and long-term visibility. Core strengths include outreach and authority-building, supported by careful search planning and content alignment.
As search behavior evolves, the approach also adapts — incorporating emerging GEO and AEO considerations to support visibility across both traditional search and AI-influenced results.
Alongside this, Paula continues developing structured workflows and exploring automation to improve how SEO processes are organized and refined over time.
Growth should be thoughtful and intentional.
If you're looking for structured and thoughtful search growth, feel free to get in touch.